Leadership

Supporting leaders and organizations with consulting, strategic guidance, and business education.

LEADERSHIP TEAM

A partnership built on trust and results

At the core of our work are not only technologies but people. In the constantly evolving digital environment, we believe trust is the most valuable asset. Our team consists of professionals who stand behind every project with personal integrity and extensive experience.
We understand that by working with us you are entrusting us with the future of your company. For this reason, our commitment to your growth is uncompromising.
Companies trust us because of three fundamental pillars.
Our expertise ensures that strategies are always aligned with the latest global trends and technological standards. Our experience, built over more than twenty-two years, allows us to navigate different economic cycles with calmness and foresight. Finally, our holistic approach ensures that every aspect of the digital ecosystem works together seamlessly, from the first advertisement to the final sale and technical execution.

Leadership that takes responsibility

Our organization is led by individuals who believe in open communication and long-term partnerships. Together we ensure that your digital transformation is safe, profitable and human-centered.

Jurij Vide

CEO – Chief Executive Officer

Jurij Vide is the founder and CEO of Victorias Strategy Group, as well as a business owner and investor in several companies. With more than 22 years of professional experience in marketing, entrepreneurship and sales, he has built a reputation as a strategic advisor focused on measurable business results.

His expertise lies in building and structuring complete marketing ecosystems that connect product strategy, operations, marketing and sales into a unified business model. Throughout his career he has worked closely with leadership teams to help companies scale their business and close high-value deals.

Jurij specializes in strategic leadership and corporate advisory, helping companies define clear growth strategies and implement systems that generate sustainable revenue.

Areas of expertise

Strategic business advisory
Corporate strategy and leadership
Marketing ecosystem development
Sales strategy and deal closing
Business growth and company scaling

Languages

English
Slovenian

Sara Esther Berglez

CDO – Chief Digital Officer

Sara Esther Berglez is responsible for digital strategy and execution within Victorias Strategy Group. As a professional marketing specialist with more than ten years of experience, she focuses on building high-performing digital marketing systems that deliver measurable results.

Her work combines data-driven strategy with practical implementation across multiple digital channels. She has extensive experience in search engine optimization, paid advertising, content strategy and social media marketing.

Sara ensures that digital strategies are aligned with broader business objectives and that every marketing activity contributes to measurable growth.

Areas of expertise

Digital marketing strategy
Copywriting, blogging & writing SEO articles/texts
Search engine optimization (SEO)
Google Ads and performance advertising
Content strategy and digital communication
Social media management

Languages

English
Slovenian

Matej Mihalič

CIO – Chief Information Officer

Matej Mihalič leads the technological and information infrastructure within Victorias Strategy Group. His role focuses on ensuring that digital systems, platforms and technological solutions support business strategy and marketing performance.

He works on building reliable digital architectures that enable companies to operate efficiently, securely and with full control over their data and systems.

Matej bridges the gap between technology and business strategy, ensuring that technical solutions truly serve business growth.

Areas of responsibility

Information systems and digital infrastructure
Technology strategy and implementation
Data architecture and system integration
Digital security and operational stability
SEO technical managment

Specialized expertise

Information technology systems
Digital infrastructure management
System architecture and technical integration

Languages

English
Slovenian

Tjaša Hribar

CGD – Chief Graphic Designer

Tjaša Hibar leads creative direction and visual communication within Victorias Strategy Group. Her role focuses on transforming business strategies into strong and consistent visual identities that communicate clearly with customers.

She combines creative thinking with strategic marketing understanding, ensuring that design supports brand positioning, communication and customer experience.

Tjaša develops visual systems that strengthen brand recognition and create a professional and trustworthy presence across digital platforms.

Areas of responsibility

Visual communication and brand design
Creative direction and digital design
Brand identity development
Design strategy for marketing campaigns

Specialized expertise

Graphic design
Brand development
Digital visual communication

Languages

English
Slovenian

Simona Sevšek Božič

OPS – Operations Manager

Simona Sevšek Božič brings more than forty years of experience in business management and corporate operations. Throughout her career she has held leadership roles including managerial and vice-presidential positions in international business environments.

Her experience covers business management, financial oversight, customer communication, sales closing, accounting and marketing operations. With her extensive background she ensures that business processes remain structured, efficient and aligned with strategic goals.

Simona plays a key role in maintaining operational stability and supporting the leadership team in the execution of strategic initiatives.

Areas of responsibility

Business operations and organizational management
Customer communication and relationship management
Sales process coordination and deal closing
Financial administration and accounting oversight
Operational support for strategic projects

Specialized expertise

Business management and operations
Corporate administration
Sales coordination and customer relations

Languages

Slovenian
English
German

VISION / MISSION

Why ignorance in digital marketing is a luxury companies cannot afford When company leadership lacks comprehensive knowledge of digital marketing, decisions are often based on blind trust or incomplete understanding.

This dramatically increases the risk of making the wrong choices.

Selecting the wrong agency or digital marketing provider can jeopardize the entire growth process of a company.

The greatest danger is not simply the absence of growth. It is stagnation or decline, which can lead to serious financial losses and missed digital opportunities.

Companies may also become dependent on incompetent internal staff or ineffective marketing teams, trapping them in a cycle of inefficiency and preventing them from reaching their full digital potential.

Our mission is to ensure that leadership becomes a competent decision-maker in digital marketing rather than a passive observer.

Your benefit: preventing major financial losses and securing long-term digital growth

Through our courses and consulting you gain comprehensive strategic knowledge and a deep understanding of digital marketing focused on measurable results.

This knowledge gives you a transparent overview of how digital marketing should function in order to achieve ambitious business goals.

The objective is not only to increase revenue but also to proactively prevent major financial losses caused by poor decisions and ineffective strategies.

With this knowledge you will be able to identify inefficiencies early, including ineffective employees or teams, before these problems escalate into major financial losses.

You will learn how to optimize marketing budgets and redirect funds away from ineffective campaigns, dysfunctional teams or unsuitable external advisors toward profitable and measurable activities.

You will also gain the tools needed to break cycles of stagnation and avoid dependence on ineffective providers.

Every month in which your digital marketing functions optimally becomes a building block for increasing your market share and strengthening your company’s position.

Final reflection

Digital marketing functions only when its full structure and internal logic are understood.

It is not about individual channels or isolated tactics. It is about the synchronized functioning of four interconnected business pillars.

When digital marketing is properly structured and leadership understands how to select and guide the right specialists, the system can significantly multiply sales.

Leadership competence in digital marketing and the ability to organize effective teams are therefore not luxuries.

They represent the first line of defense against financial losses and one of the most powerful multipliers of business growth.

Invest in strategic knowledge and take control. The right knowledge protects your finances and creates the conditions for exponential business growth.

OUR STORY

How we overcame digital challenges and why it matters for your success

We sincerely hope that our story brings you clarity and reassurance.

Lack of knowledge in digital marketing can seriously threaten a company’s stability, both financially and in terms of time. Our mission is to protect businesses from these costly mistakes.

This is why Victorias Strategy Group LLC was founded.

My name is Jurij Vide. For more than twenty-two years I have been professionally involved in marketing, entrepreneurship and sales.

Our approach to digital strategy was not developed in theory. It was built through years of practical experience, learning and collaboration with industry specialists.

When vision meets reality

Have you ever experienced the frustration of investing significant time and money without achieving the desired sales results?

If so, you understand exactly what we went through.

When we began the digital transformation of our company, our vision was clear. Digitalization needed to become the main driver of growth and expansion.

Because operational responsibilities occupied most of my time, I began searching for external and internal help.

Like every leader, I wanted to find a team that could work professionally and in alignment with our goals.

During this process I spoke with more than thirty international agencies.

I reviewed numerous proposals, strategies and business plans.

Several times I replaced both external providers and internal staff.

The cycle of incomplete solutions

Despite these efforts, I never found the comprehensive solution our company truly needed.

Most offers consisted of fragmented services. Campaigns were poorly executed, tasks were left incomplete and knowledge remained divided between specialists who focused only on their own niche.

Everyone sold what they knew best, often prioritizing their own revenue rather than the company’s strategic needs.

Eventually I realized something important.

Before you can find the right solution, you must first know exactly what you are looking for.

Searching for knowledge that could connect marketing into a functioning system felt like searching for a needle in a haystack.

Only after numerous team changes and extensive study of professional literature did I reach a critical insight.

Digitalization works only when it is structured and implemented as a complete system.

The “soul” of marketing

With this knowledge, we were able to assemble an exceptional team in a relatively short period of time.

This team functions as a synchronized system focused entirely on results.

The main issue with previous teams was not their technical skills. The real problem was that they did not understand the deeper essence of marketing — the element that connects all components into a functional system.

Even reputable agencies offered only partial analyses rather than a truly integrated solution.

Think of a watchmaker assembling a mechanical watch with hundreds of components.

Every element must fit perfectly for the watch not only to run but also to display the correct time.

Digital marketing works in exactly the same way.

When all components are correctly connected, the final outcome becomes inevitable — achieving the sales goal.

The cost of missed opportunities

This story may sound simple, but in the real business world, where inventory, expenses and salaries are at stake, every mistake carries significant consequences.

Traditional marketing alone is no longer sufficient.

Competition has moved into the field of effective digital transformation.

When we compare the time lost on incorrect approaches with the potential created by our current knowledge, the numbers speak for themselves.

Missed profits, unrealized growth and the cost of ineffective personnel can create enormous financial deficits.

Allow us to help you skip these costly lessons and guide your company directly toward measurable results.

CHAIRMAN MESSAGE

For company leadership, sales represent the most important indicator of a company’s health and its ability to generate revenue.

For this reason it is essential to establish properly structured sales processes. Sales teams must be equipped with the right tools, including modern CRM systems, and supported with continuous training.

Leadership must also encourage strong collaboration and open communication between sales and marketing, often referred to as “Smarketing”.

Only through this cooperation can companies achieve maximum efficiency in acquiring, nurturing and retaining customers.

It is equally important to define clear sales performance indicators and regularly monitor progress. Feedback from sales teams must actively contribute to improving all other business pillars.