Leadership Team

Sara Esther Berglez is responsible for digital strategy and execution within Victorias Strategy Group. As a professional marketing specialist with more than ten years of experience, she focuses on building high-performing digital marketing systems that deliver measurable results.

Her work combines data-driven strategy with practical implementation across multiple digital channels. She has extensive experience in search engine optimization, paid advertising, content strategy and social media marketing.

Sara ensures that digital strategies are aligned with broader business objectives and that every marketing activity contributes to measurable growth.

Areas of expertise

• Digital marketing strategy
• Copywriting, blogging & writing SEO articles/texts
• Search engine optimization (SEO)
• Google Ads and performance advertising
• Content strategy and digital communication
• Social media management

Languages

• English
• Slovenian

Matej Mihalič leads the technological and information infrastructure within Victorias Strategy Group. His role focuses on ensuring that digital systems, platforms and technological solutions support business strategy and marketing performance.

He works on building reliable digital architectures that enable companies to operate efficiently, securely and with full control over their data and systems.

Matej bridges the gap between technology and business strategy, ensuring that technical solutions truly serve business growth.

Areas of responsibility

• Information systems and digital infrastructure
• Technology strategy and implementation
• Data architecture and system integration
• Digital security and operational stability
• SEO technical managment

Specialized expertise

• Information technology systems
• Digital infrastructure management
• System architecture and technical integration

Tjaša Hibar leads creative direction and visual communication within Victorias Strategy Group. Her role focuses on transforming business strategies into strong and consistent visual identities that communicate clearly with customers.

She combines creative thinking with strategic marketing understanding, ensuring that design supports brand positioning, communication and customer experience.

Tjaša develops visual systems that strengthen brand recognition and create a professional and trustworthy presence across digital platforms.

Areas of responsibility

• Visual communication and brand design
• Creative direction and digital design
• Brand identity development
• Design strategy for marketing campaigns

Specialized expertise

• Graphic design
• Brand development
• Digital visual communication

Simona Sevšek Božič brings more than forty years of experience in business management and corporate operations. Throughout her career she has held leadership roles including managerial and vice-presidential positions in international business environments.

Her experience covers business management, financial oversight, customer communication, sales closing, accounting and marketing operations. With her extensive background she ensures that business processes remain structured, efficient and aligned with strategic goals.

Simona plays a key role in maintaining operational stability and supporting the leadership team in the execution of strategic initiatives.

Areas of responsibility

• Business operations and organizational management
• Customer communication and relationship management
• Sales process coordination and deal closing
• Financial administration and accounting oversight
• Operational support for strategic projects

Specialized expertise

• Business management and operations
• Corporate administration
• Sales coordination and customer relations

Languages

• Slovenian
• English
• German